Submitting news to Hoist
Hoist welcomes news releases from the lifting industry. The best way to make sure news about your company is included in the magazine is to provide a clear and concise summary of your news, direct contact details for a member of staff or manager who can help with any follow up questions, and submit at least one interesting, high resolution, picture. Submitting high quality pictures will mean transferring large files, often too big to send by email. At the end of this guide, we advise on better ways to do this.
Like all magazines, Hoist places stories with good pictures more prominently than those without. Attention-grabbing pictures of cranes lifting loads on client sites have the strongest chance of being included. If you want to make sure we carry your news and it is noticed by readers, one of the most important steps is to include a good picture. ¬ Technically, pictures should be in JPEG or TIFF format. In order to print them clearly, pictures need to be large and at high resolution. Typically, that will mean the original file from your camera, set to the highest quality setting. In terms of file size, a picture we can use will normally be at least 1.5mb. The best way to check if a picture is usable though is to check the resolution and dimensions. On most computers you can do this by right-clicking on the picture file and selecting "Get info" or "Properties". This should give information on the resolution, which should be at least 300dpi, and dimensions, which should be at least 2,500 pixels along the shortest edge. If you want to try and get a picture included on the cover it must be at least 2,500 pixels wide and 3,500 pixels high. It should be in portrait format. It should be uniquely interesting, well taken, and should not have been presented to any other magazine.
Don’t overwrite press releases but focus on the message you are trying to get to your customers, and present figures, facts and quotes that illustrate this. So, if you are writing a case study about a client, think about how specific functions of the equipment show your company's capabilities. If you're writing about a new product, highlight how its features match your customer's requirements. If you're writing about a new appointment or deal, explain how this will help you serve your customers better. Include as much detail as possible. If you're sending a case study, give the name of the customer and say what they commissioned you to do. Explain when and where the job took place. Include features of the equipment used. Say why you or your customer chose this equipment, and why you or your customer performed the job in that way, and how this helped you meet your customer's requirements. Include quotes, both from within your company and from your customers or partners. Make sure we have the name, job title and contact details for people you quote, so we can follow up and get more details.
Getting releases to us
Press releases should be formatted in the most simple way possible, as a word document or as a plain text file. Please don't send them as PDFs. Pictures should not be embedded in the document, but included as a separate text file. Your document should explain what is shown in each picture. If you include good, high resolution, pictures (again, vital to getting your story featured prominently in the magazine), your release may be to big to send by email. We don't receive notifications if an email is dropped, and you won't either. So, to make sure your release and pictures get to us, please either host them on your own site and send us a link or use a free and simple file sharing service like www.wetransfer.com. This will allow you to upload all of your files to the web in one click, and then send us a link to download them. However you get your news to us, please feel free to email firstname.lastname@example.org to alert editor Tony Rock to your news.