Navigating supply chain difficulties in geopolitical turbulence

In a time of geopolitical and economic uncertainty, supply chains face pressure from all sides. Predicting demand becomes challenging, and meeting changing demand conditions has become a difficult task for OEMs and suppliers trying to balance reliability with profitability. Here, Jim Banks looks at how the lifting needs of major industrial companies are evolving, and what they are looking for from their suppliers to make the supply chain run smoothly.